(Los Angeles, CA – February 25, 2008) – We put maximum effort into everything we do – from work to family to exercise – so we deserve the same from our nutrition choices. Over the last 10 years, Promax® Bars have established themselves as the best-tasting high protein energy bars on the market. They contain an impressive 20 grams of protein, and are available in a variety of deliciously rich flavors. Promax is the #1 Selling energy bar at many major grocery, drugstore, and fitness chains nationwide (www.promaxnutrition.net).

In addition, Promax Bars are the first great-tasting protein bar to win over consumers at gyms and fitness chains, not just through mass market outlets. As people squeeze more activity into their lives, there is less time for meals. Consequently, consumers are increasingly looking for nutrition alternatives, and Promax Bars present one prime solution. Grabbing a Promax Bar — on the way out of the gym, while rushing to the office, or when picking up the kids for carpool — allows consumers to get more done during the day.

Containing approximately 280 calories, the 75-gram Promax Bar contains several high quality protein sources, including whey and casein protein. The carbohydrates are specifically designed to provide both immediate and sustained energy. Plus, the antioxidant Vitamins A, C, and E offer what your body needs for protection and defense.

From their introduction, Promax Bars were taste test winners. They are perfect for snacks, as a meal replacement, and as a pre or post-workout protein source. Promax Bars are available in:

• Black Forest Cake – rich, decadent chocolate cake flavor layered with cherry filling
• Chocolate Mint – chocolate surrounding cool, refreshing mint
• Chocolate Peanut Crunch – rich milk chocolate and crunchy roasted peanuts
• Cookies n’ Cream – tasty bits of chocolate cookies smothered in a moist yogurt coating
• Double Fudge Brownie – mouth-watering layers of double-rich chocolate fudge
• Honey Peanut – fresh-roasted peanuts and golden honey, all wrapped in a creamy yogurt coating
• Nutty Butter Crisp – crispy, peanut-buttery goodness laced with chocolate
• Lemon Bar – tangy-sweet lemony refreshment
• Chocolate Chip Cookie – delectable chocolaty cookie goodness

Promax Triple Layer Bars are available in:

• Caramel Peanut - chunky peanut butter center blanketed by delicious caramel and surrounded by mouth-watering milk chocolate.
• Coconut Caramel - shredded coconut core under layers of delicious caramel and enveloped by rich dark chocolate

“I’ve been a fitness trainer for over a decade and one of the biggest complaints I get about diet and nutrition is that my clients can’t find an energy bar they like,” states Sonya Roosendahl, a Beverly Hills celebrity trainer. “My personal favorite is the Promax Bar, and when I recommend it, the response is resoundingly positive. My clients can’t believe how decadent the flavors taste, yet Promax Bars are low-fat and high protein.”

The Promax Bar brand exemplifies the strong heritage of Promax Nutrition™ in making indulgent, dessert-quality products packed with protein and other nutrients. Consumers had long been searching for a tasty protein bar and Promax Nutrition filled that need. The small, but powerful company has been developing innovative nutrition and health solutions since 1996, and, last year, expanded into delicious, high protein, ready-to-drink shakes. It also launched a line of convenient, taste-free, powdered nutritional supplements that mix into most beverages. Promax products are a staple at many gyms and fitness centers around the country.

Promax Nutrition recently developed new Promax 70 Calorie Bars, the first high-protein, all-natural “snack-size” energy bar. It’s ideal when you’re hungry but don’t want to spoil your lunch or dinner, when you’re dieting (only 1 Weight Watchers® point), or when you’re looking for healthy snacks for the kids. Luscious and chocolaty, each Promax 70 Calorie flavor delivers 5 grams of quality protein.

“We are committed to continuing to develop and offer unique, convenient and portable nutritional products that help active consumers achieve their goal of a healthy and fit lifestyle,” states David Weinberg, Promax Vice President of Marketing.

For more information on Promax Bars, or to obtain samples or photography, please contact Megan Brown at (323) 650-2201 or at lya@lightyearsahead.com

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(Los Angeles, CA – Feb. 25, 2008) — We can get all our favorite music in a tiny MP3 player and transport our entire computer on a sleek pocket-slim PDA. The adage “good things come in small packages” has never been more appropriate. So, Promax Nutrition, the company behind the Promax Bars known everywhere for their powerful protein punch, has introduced all-natural PROMAX 70 CALORIE BARS (www.promaxnutrition.net), delicious chocolate snack-size bars that fit and go everywhere.

Only 70 calories and just 1.5 grams of fat, Promax 70 Calorie Bars contain 5 whopping grams of high quality protein in a 20 gram bar, including whey and casein, both found in milk. Besides protein, the carbohydrates in Promax 70 Calorie Bars are specifically designed to give you both immediate and long-lasting energy. They also provide all the powerful antioxidants your body needs for protection and defense, including Vitamins A, C and E.

Promax 70 Calorie Bars have clearly come out a taste test winner with consumers. They are perfect for a mid-morning snack to tide you over to lunchtime or as a post-lunch sweet. Since Promax 70 Calorie Bars are smaller and have fewer calories than most energy bars, they are ideal if you are watching your weight or just want a little snack. They are also a perfect size for kids’ lunch boxes and great travel treats when you are on the go.

“When I shop for my family, I am all about nutrition and convenience because we all spend most of our days on the run,” states Pat Lyon, a travel agent in Kansas City. “I love Promax 70 Calorie Bars because I can stick them in my purse for a healthy snack while I shuttle around my kids, who beg for them in their lunch. My husband has a stash of them in his desk at work and in his gym bag!”

Promax Nutrition has been developing innovative nutrition and health solutions since 1989. The company is dedicated to continuing its heritage by expanding its line of great-tasting high protein products with new types of bars, in addition to delicious high protein ready-to-drink shakes. Promax products are a staple at many gyms and fitness centers around the country.
“We are committed to continuing to develop and offer convenient and flavorful nutritional products that help active consumers achieve their goal of a healthy and fit lifestyle,” states David Weinberg, Promax Vice President of Marketing.

Scrumptious Promax 70 Calorie Bar flavors include Cookies ‘N Cream with tasty bits of chocolate cookies smothered in a moist yogurt coating. Double Fudge Brownie is mouth-watering layers of double-rich chocolate fudge in a chocolate coating, and Nutty Butter Crisp is crispy, peanut buttery goodness in a chocolate coating. www.promaxnutrition.net

For more information on Promax 70 Calorie Bars, or to attain samples or digital product artwork, please contact Megan Brown at (323) 650-2201 or at lya@lightyearsahead.com .

(Los Angeles, CA – Feb. 25, 2008) — The only thing more painful than trying to swallow a giant, terrible-tasting joint health supplement pill is joint discomfort. In 2005, 66 million adults in the United States - nearly 1 in 3 - were living with diagnosed or undiagnosed chronic joint pain and other similar symptoms. Now, Promax Nutrition™ makes steps to relief and prevention easy and convenient with its new JOINT XPRESS FORMULA (www.promaxnutrition.net), a quick-dissolving, taste-free powder-in-a-packet.

Promax Joint Xpress can be added to whatever you’re drinking — coffee, tea, juice or water - with no chalky residue and NO TASTE. Two Joint Xpress packets contain the recommended 1500 mg of Glucosamine and 1500 mg of MSM (Methylsulfonylmethane), both ingredients important for strong, healthy joints. And because the Xpress powders are already dissolved when you take them, the Xpress rapid delivery system ensures your body’s efficient use of the nutrients.

Glucosamine is an amino sugar necessary for the construction of connective tissue and healthy cartilage. It is the critical building block of proteoglycans and other substances that form protective tissues. These proteoglycans are large protein molecules that act like a sponge to hold water, giving connective tissues a crucial elasticity and cushioning effect, protecting against excessive wear and tear of the joints. Without Glucosamine, our tendons, ligaments, skin, nails, bones, mucous membranes, and other body tissues cannot form properly.

MSM has been shown to be a safe and effective natural remedy against joint discomfort. Our cell and cell membranes require MSM to assist in the strengthening of proteins, which reinforce the framework of connective tissue. By strengthening this connective tissue, the pain caused by wear and tear can be avoided. MSM also benefits hair, skin and nails, because it is a vital protein component.

“Joint Xpress is one of the easiest ways to take glucosamine” states David Weinberg, Promax Vice President of Marketing. “No more swallowing big horsepills or carrying around pills to take glucosamine three times a day. The Xpress portable packets couldn’t be easier.”

“I’m only 41, but I want to avoid joint and bone issues,” states Stephanie Estes, a Seattle-based art director. “At the same time, I will do almost anything to avoid taking handfuls of pill supplements. Promax Joint Xpress is perfect for me because I can mix it in my coffee and know that I am getting joint therapy while getting my morning boost.”

Promax Nutrition has been developing innovative nutrition and health solutions since 1989. The company is dedicated to continuing its heritage by expanding its line of great-tasting high protein products with new types of bars, in addition to delicious high protein ready-to-drink shakes. Promax products are a staple at many gyms and fitness centers around the country. From this outstanding brand evolved other superior nutritional products that further focus on making health and nutrition convenient and simple. These dynamic new products include the Promax Xpress Supplement line.

Promax Joint Xpress is available in 30 packet boxes, www.promaxnutrition.net. Promax Xpress Supplements are also available in a Calcium Xpress Formula and a Fiber Xpress Formula.

For more information on all Promax Xpress Supplements, or to obtain samples or photography, please contact Megan Brown at (323) 650-2201 or at lya@lightyearsahead.com .

(Los Angeles, CA – Feb. 25, 2008) — Fiber-phobia – most of us have it. We dread taking fiber supplements, which usually come in the form of thick, chalky, terrible-tasting mixes. However, fiber has been shown to help keep us healthy — providing such benefits as lower blood cholesterol, reduced glucose levels and ideal weight maintenance.

Now, Promax Nutrition™ (www.promaxnutrition.net) puts an end to Fiber-phobia with its FIBER XPRESSTM SUPPLEMENT, a “taste-free, grit-free” powder-in-a-packet supplement that quickly and completely dissolves in what you’re already drinking — coffee, tea, juice or water. With Fiber Xpress, you can take your fiber supplement anytime, anywhere.

Each Fiber Xpress Formula packet contains 2 g of high quality soluble inulin fiber from chicory root. Inulin fiber stimulates the growth of friendly and healthy intestinal bacteria, which supports good colon health. New studies find that fiber supplements may also help lower LDL cholesterol levels in people with type-2 diabetes. Researchers at a recent American Heart Association conference reported that fiber supplements helped lower the total cholesterol level of diabetics by up to 14 percent and HDL (“good” cholesterol) levels jumped up to 122 percent.

“Studies show that most of us are lucky to satisfy our daily fiber requirements,” states David Weinberg, Promax Vice President of Marketing. “Promax Fiber Xpress is the smartest way to get the fiber you want and need because it’s so easy to take. Just add it to what you’re already drinking.”

“In the morning, I’m getting my kids ready for school, packing up my briefcase for work and shipping my husband off to work as well,” states Bridget Lovett of Dallas, TX. “The last thing I want to do is choke down my fiber supplement. Now, all I do is put Fiber Xpress in a bottle of water and I can drink it during carpool – no muss, no fuss, no bad taste.”

Promax Xpress Supplements are also available in a Calcium Xpress Formula and a Joint Xpress Formula.

Promax Nutrition has been developing innovative nutrition and health solutions since 1989. The company is dedicated to continuing its heritage by expanding its line of great-tasting high protein products with new types of bars, in addition to delicious high protein ready-to-drink shakes. Promax products are a staple at many gyms and fitness centers around the country. From this outstanding brand evolved other superior nutritional products that further focus on making health and nutrition convenient and simple. These dynamic new products include the Promax Xpress Supplement line.

All Promax Xpress Supplements are available in 30 packet boxes, www.promaxnutrition.net.

For more information on Promax Fiber Xpress Formula Supplement, or to obtain samples or photography, please contact Megan Brown at (323) 650-2201 or at lya@lightyearsahead.com.

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